Ruh is a brand of Gulf Marketing Group (GMG), a retailer and distributor operating across the MENA region. In this notice, "Ruh," "GMG," "we," "us," and "our" all refer to GMG, which acts as the data controller responsible for your personal information. This notice covers the website at https://ruhbrand.com.
Protecting your privacy matters to us, and we aim to be clear and straightforward about how your personal information is collected and used, and about the choices and rights available to you. This notice walks through what to expect, organized so you can jump to whichever part is most relevant to you. If you have thoughts on how we can make this notice clearer, email us at privacy@gmg.com.
This notice applies to:
How we handle your information can vary a bit depending on which of these describes you.
Here's a quick map of what's covered below:
Two rights worth knowing up front: you can tell us to stop using your information for direct marketing at any time, and you can object to our use of your information wherever we're relying on legitimate interest as the legal basis. Both are covered in more detail in the rights section below.
By using our website or otherwise interacting with us in the ways described here, you're confirming that you've read and understood this notice as it applies to you.
We collect personal information a few different ways:
2.1 If you're a website visitor, we (or partners acting for us) may collect:
2.2 The purposes behind our processing — the table below summarizes what we use your information for and the legal basis we rely on for each:
| Purpose | Data Involved | Legal Basis |
|---|---|---|
| Processing purchases and payments | Identity, Contact, Profile | Contract performance; legal obligation; legitimate interest |
| Fulfilling and delivering orders | Identity, Contact | Contract performance; legal obligation |
| Handling refunds, returns, and recalls | Identity, Contact, Profile | Contract performance; legal obligation |
| Collecting feedback and surveys | Identity, Contact, Profile | Legitimate interest |
| Research to improve our products and services | Identity, Contact, Profile, Technical | Legitimate interest |
| Running and securing our business (IT, fraud prevention, reporting) | Identity, Contact, Profile, Technical | Legitimate interest; legal obligation |
| Marketing and product recommendations | Identity, Contact, Profile | Consent |
A note on cookies: some pages use small files placed on your browser to remember your preferences and tailor your experience. You're free to block them through your browser or device settings — though blocking essential cookies may limit parts of the site from working properly. We also use related tools like web beacons and tracking pixels. See our Cookie Policy for the full picture. We don't collect any special/sensitive categories of data — just what's needed to serve you and meet our legal obligations. If you choose not to provide it (or ask us to delete it), we may not be able to keep providing certain products or services.
2.3 If you contact us with a question, we may collect your name, postal address, email, phone number, whatever you tell us in that correspondence, and any updates you give us afterward. We use this to handle your inquiry — including questions about your own data — and, where we don't have a contract with you, we rely on our legitimate interest in providing good customer service to do so.
2.4 Further processing: if we ever want to use your information for something outside what's described in this section, we'll first check that the new use is compatible with the original purpose. Reach out via the contact details in section 12 if you'd like more on how we make that assessment.
2.5 Consent: where we rely on your consent (mainly for marketing), you can withdraw it anytime — just know that doing so might limit our ability to keep providing certain services to you.
We may share information with other parts of GMG for internal purposes like compliance, auditing, and quality assurance. We also share with:
Any third party we share with is contractually limited to using your data only to provide services to us, under privacy and security standards consistent with this notice. We may also disclose information where it's in our legitimate interest to grow or restructure the business (for example, in a sale or acquisition), where required by law or a lawful government request, to enforce our terms or defend legal claims, or to protect the safety of our people, customers, or the public. Beyond that, we don't sell, rent, or otherwise share your personal information with third parties without letting you know and, where needed, getting your consent.
We hold onto personal information only as long as it's needed for the purpose it was collected for, or as long as the law requires — whichever is relevant to establishing, exercising, or defending a legal claim.
You can reach us at privacy@gmg.com to exercise any of the following:
We aim to respond within a month. Some requests may be subject to legal exemptions (for example, where we need to keep data to meet our own legal obligations) — if that applies, we'll explain why. We may also ask you to verify your identity before acting on a request.
You need to be 18 or older to buy from us, and our site isn't directed at children — we don't knowingly collect their data. If we discover we've unintentionally gathered information from a child, we'll delete it as soon as we can. If you believe that's happened, let us know at privacy@gmg.com.
We only send marketing if you've opted in — usually through a checkbox when you sign up for updates or submit an inquiry. Once opted in, we'll use your details to share offers and updates that might interest you. You can opt out anytime via the unsubscribe link in any email or by contacting us directly; this won't affect service-related messages tied to something you've actually purchased. We also run online advertising to help people find us — our Cookie Policy explains how to opt out of targeted ads.
Your data may be accessed by our staff, other GMG entities, or suppliers, as described in section 3. Where information moves outside the UAE, we put safeguards in place — such as approved standard contractual clauses — to keep it protected to the same standard as this notice. Contact privacy@gmg.com for more on the specific protections we use.
The main risk we guard against is your data being lost, stolen, or misused. We use organizational and technical safeguards to reduce that risk, but no transmission over the internet is ever 100% secure — information you send to us travels at your own risk, though once it reaches us, we apply strict controls to prevent unauthorized access. If we've given you a password for an account, please keep it to yourself.
Our site may link out to third-party websites we don't control. Those links are there for convenience, not endorsement — this notice doesn't cover what happens on those sites, so it's worth checking their own privacy terms before sharing anything there.
We may revise this notice from time to time. Any changes will be posted here, and where appropriate, we'll notify you directly. It's worth checking back occasionally.
For anything related to how we handle your data — questions, concerns, or a formal complaint — email privacy@gmg.com and we'll look into it. You're also entitled to raise a complaint with your local supervisory authority, or to pursue a remedy through the courts if you believe your rights have been violated.